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Top 5 CRMs for Property Management Businesses in 2025: Features, Pricing & Best Use Cases

Here are the 5 best CRMs for property management businesses in 2025:

1. **HubSpot**
– Best for: Small to medium portfolios
– Key Features: Free CRM, email automation, deal pipelines, property tracking
– Pricing: Free; Paid plans start at $15/month
– Free Trial: Yes
– [Learn more about HubSpot](https://www.hubspot.com/hp-b)

2. **LeadSimple**
– Best for: Lead management focused
– Key Features: Property-specific workflows, lead follow-up automation, shared inbox
– Pricing: $99/month
– Free Trial: Yes
– [Learn more about LeadSimple](https://www.leadsimple.com/)

3. **Buildium**
– Best for: Residential property managers
– Key Features: Comprehensive property management, tenant portals, accounting integration
– Pricing: $58/month
– Free Trial: Yes
– [Learn more about Buildium](https://www.buildium.com/)

4. **AppFolio**
– Best for: Large portfolios (50+ units)
– Key Features: AI leasing assistant, automated workflows, advanced reporting
– Pricing: Custom pricing
– Free Trial: No
– [Learn more about AppFolio](https://www.appfolio.com/)

5. **Zoho CRM**
– Best for: Customizable solutions
– Key Features: Real estate modules, document management, mobile access
– Pricing: $14/user/month
– Free Trial: Yes
– [Learn more about Zoho CRM](https://www.zoho.com/crm/)

These CRMs offer a range of features tailored to the specific needs of property management businesses. Each one has its strengths and caters to different portfolio sizes and business requirements. Choose the one that aligns best with your needs and budget.

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