This article features an interview with Max Miller, the host and creator of the YouTube channel “Tasting History with Max Miller,” who transitioned from being a Disney movie marketer to a successful YouTuber with nearly 4 million subscribers and a New York Times Best Selling cookbook.
Miller emphasizes the importance of creating content that interests the creator themselves, as they are likely to attract an audience that shares those interests. He also discusses the value of YouTube Shorts for audience development, even if the direct views may not be as high as long-form videos.
In terms of working with creators, Miller advises marketers to understand the personal investment and passion creators have for their content. He values having “enough” in terms of success rather than constantly striving for more.
Overall, the article provides valuable insights into content creation, audience engagement, and the creator-marketer relationship from the perspective of a successful YouTube star.