In this blog post, the author discusses how traditional Key Performance Indicators (KPIs) often fall short in measuring the effectiveness of marketing efforts targeting diverse communities. The example of a film, “Sinners,” is provided to illustrate how traditional market testing with a general audience may not accurately represent the sentiments of specific demographic groups. The […]
1. **HubSpot**: Best for scalable firms that need automation and compliance. Key features include workflow automation, custom objects, and IR tracking. Pricing starts at $20/month, with a free 14-day trial. 2. **DealCloud**: Ideal for private equity and VC firms. Key features include deal pipelines, LP tracking, and integrations. Custom pricing, no free trial. 3. **Backstop**: […]
The 5 best CRMs for gym businesses in 2025 are: 1. **HubSpot** – **Best For:** Growing gyms seeking comprehensive marketing and sales automation – **Key Features:** Free CRM, marketing automation, member lifecycle management, AI-powered insights – **Pricing:** Free – $1,170/month 2. **TeamUp** – **Best For:** Small gyms and boutique fitness studios – **Key Features:** Class […]
When it comes to choosing the best CRM for your construction business, it’s crucial to consider features that cater specifically to the unique needs of the industry. Here are the 5 best CRMs for construction businesses in 2025 that offer tools and capabilities essential for managing client relationships, streamlining communication, and improving project management: 1. […]
This article provides insights into Rare Beauty’s Substack newsletter from an anonymous insider, MacKenzie Kassab. MacKenzie talks about the importance of curiosity in marketing, embracing imperfections, and respecting the platform when creating content. She shares her approach to storytelling and building a connection with the audience through behind-the-scenes stories and bloopers. The article also touches […]
When it comes to choosing the best CRM for nonprofits, the decision can be daunting. It’s essential to consider the unique needs of your organization and find a system that can support your mission while fitting your budget. Here are the top 5 CRMs for nonprofits in 2025: 1. **HubSpot**: – **Best For**: Nonprofits seeking […]
If you’re looking to dive deeper into creating effective buyer personas, I highly recommend downloading our free Buyer Persona Guide + Templates. It’s a comprehensive resource that can help you streamline your persona creation process and unlock better marketing results. Just click the button below to access it:
These predictions suggest a future where AI will be integrated more deeply into marketing strategies and daily life. Some key takeaways from these predictions include: 1. OpenAI will continue to lead the way with significant breakthroughs, potentially reaching AGI levels by the end of 2025. 2. AI agents will become a focal point in the […]
If you’re looking to grow your social media business and streamline your customer relationship management, here are the top 4 social media CRMs to consider: 1. **HubSpot**: Ideal for growing social media agencies and content creators, HubSpot offers social media tools, a unified customer timeline, and automation workflows. Pricing starts with a free plan, with […]
This article provides valuable insights on how to leverage LinkedIn for personal and professional growth. It outlines a proven five-step framework for maximizing your presence on the platform, emphasizing the importance of clarity, content pillars, posting schedule, and performance evaluation. The success story of Christina Ross serves as a testament to the effectiveness of implementing […]