This article provides insights into Rare Beauty’s Substack newsletter from an anonymous insider, MacKenzie Kassab. MacKenzie talks about the importance of curiosity in marketing, embracing imperfections, and respecting the platform when creating content. She shares her approach to storytelling and building a connection with the audience through behind-the-scenes stories and bloopers. The article also touches on the emotional connection that marketing can create and the value of making people feel seen and comfortable. It ends with a question for readers to ponder about their favorite aspect of marketing that can’t be easily quantified.
