When it comes to choosing the best CRM for nonprofits, the decision can be daunting. It’s essential to consider the unique needs of your organization and find a system that can support your mission while fitting your budget. Here are the top 5 CRMs for nonprofits in 2025:
1. **HubSpot**:
– **Best For**: Nonprofits seeking an all-in-one platform with a strong free tier
– **Key Features**: Donor management, email marketing, donation tracking, volunteer coordination, automated workflows, reporting dashboard, integration with payment processors
– **Pricing**: Free Tools: $0/month, Starter: $9/month, Professional: $720/month, Enterprise: $2,000/month
– **Free Trial**: Yes, 14 days
2. **Salesforce Nonprofit Cloud**:
– **Best For**: Large nonprofits needing enterprise-level customization
– **Key Features**: Comprehensive donor lifecycle management, grant tracking, program management, AI-powered insights, extensive third-party integrations
– **Pricing**: 10 free licenses; Additional licenses from $60/user/month (Nonprofit Cloud Enterprise tier)
– **Free Trial**: Yes, 30 days
3. **Bloomerang**:
– **Best For**: Small to mid-sized nonprofits focused on donor retention
– **Key Features**: Donor retention analytics, giving history tracking, automated receipting, engagement timeline, wealth screening integration
– **Pricing**: Qgiv by Bloomerang: $40/month, Bloomerang CRM: $125/month, Bloomerang Volunteer: $119/month
– **Free Trial**: No, demo scheduling required
4. **Keela**:
– **Best For**: Small nonprofits wanting AI-powered insights and automated communications
– **Key Features**: Smart Ask AI for donation predictions, automated donor journeys, integrated email marketing, impact reporting, donor segmentation
– **Pricing**: Starting from $134/month based on contact volume
– **Free Trial**: No, demo scheduling required
5. **Little Green Light**:
– **Best For**: Budget-conscious small nonprofits
– **Key Features**: Constituent management, customizable forms, volunteer tracking, email integration, basic reporting
– **Pricing**: Starting from $45/month based on contact volume
– **Free Trial**: Yes, demo registration required
Each of these CRMs offers unique features and pricing structures, so it’s essential to evaluate them based on your organization’s specific requirements. Consider the features that are most important to you, the scalability of the CRM, ease of use, and overall fit with your nonprofit’s goals.